Color is a potent tool and travel is all about colors. From bright summer beaches to serene mountains & hills, all of these evoke a sense of color. This is exactly the approach we have adapted while applying the identity across the channel.
The channel shows have been divided into six different categories based on their genres. The six main genres have been given six different colors based on the concept of color psychology and its relevance. The idea is to use color as a stimulus, for the viewers to start associating genres with the colors.
Colors also add vibrancy & life to the overall brand experience, thereby bringing freshness whenever someone tunes into Travelxp.